Small Business Saturday: Brody’s is NJ’s newest Crafted Cocktail Co
For this week’s Small Business Saturday we’re featuring Brody’s Crafted Cocktails, a woman-founded bottled cocktail brand based in Collingswood, offering a craft cocktail experience that encourages people to celebrate the everyday. Their authentic, craft cocktails are made with high-quality, natural ingredients for consistent flavor and balance, pour after pour.
The idea for Brody’s was born in co-founder Cristy Neunson’s kitchen out of the desire to create an easy and consistent answer to crafting delicious sparkling cocktails at home. Along with her husband John, and tenured beverage professional Ken Dee, they vetted the concept and it soon became clear that they uncovered an opportunity in the ready-to-drink cocktail space.
“I’ve always gravitated toward champagne,” states Neunson. “But in recent years, I’ve often found myself ordering sparkling cocktails as they’ve become increasingly popular on menus at restaurants and bars. When we put our heads together, we realized there was this white space between premium spirits and sparkling wine that we could fill,” she adds. “Knowing we wanted to create a multi-serve product that could be shared and wouldn’t fall flat, we decided to incorporate the experiential element of encouraging consumers to choose their own adventure by adding the sparkling beverage of their choice.”
The name for Brody’s comes from the combination of each of their dog’s names and alludes to the fact that dogs truly create moments that make life so much deeper. That is why they give back 5% of their profits to local shelters, as well as posting local dogs in need of homes on their social channels.
Made to customize with a splash of any sparkling beverage or to pour and enjoy, Brody’s provides an approachable way to enjoy personalized premium cocktails at home. Their line of customizable bottled cocktails that launched earlier this month has received high praise from both the consumer judged SIP Awards, as well as from the 12th annual New York International Spirits Competition (NYISC). They offer five flavors, available in select liquor stores in the Greater Philadelphia area and to 31 states via the brand’s eCommerce platform.
Since launching they have won the following accolades within its first month in business:
Air Mail — rum infused with rich honey, bright lime, and earthy aromatic bitters; Gold medal at SIP Awards.
Minted Mule — a minty mingle of vodka and spicy ginger with a splash of lime; Bronze Medal at SIP Awards
Touch of Grey — a bittersweet blend of gin, black tea, bergamot, black raspberry, and honey; Bronze Medal at SIP Awards and a Bronze Medal from NYISC.
French 75 — notes of bright juniper gin with a tart lemon kiss and a lingering licorice finish; Silver Medal at SIP Awards
Black Orchid — a fresh bouquet of vodka, fruit, and flowers, featuring black raspberry, citrus, and violet; Double Gold at SIP Awards and a Silver Medal from NYISC.
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Brody’s comes to market during a period of strong growth and segmentation in the U.S. ready-to-drink cocktail category and at a time when consumers value experiential food and beverage products to enjoy at home. These expertly blended cocktails are best enjoyed chilled; topped with champagne, sparkling wine, club soda, tonic or ginger beer; or even on the rocks.
Brody’s cocktails are available in 375 ml bottles, serve up to five cocktails each and vary in proof (16 – 25% alc/vol). Brody’s is currently retailed in the Greater Philadelphia area and to 31 states via their eCommerce platform with a suggested retail price of $14.99-$16.99 per bottle.
For more information on Brody’s, availability or to purchase online, visit www.drinkbrodys.com and check them out on Facebook and Instagram.
