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Barnes and Noble Opens Exclusive Prototype Store in Hackensack!

Barnes & Noble, Inc, the world’s largest retail bookseller, announced that it was opening a new prototype store at The Shops at Riverside in Hackensack, New Jersey. The store is one of only eight prototype Barnes and Noble in the entire country.

“We’re excited to launch a new prototype store at The Shops at Riverside as part of our ongoing testing of new store concepts across the country,” said Carl Hauch, Vice President, Stores, Barnes & Noble. “We can’t wait to share our clean, contemporary new design with the Hackensack community, featuring a full assortment of books, an amazing selection of educational toys and games, plus family games and puzzles and curated gift items for avid readers.”

To celebrate the Grand Opening of the store, artwork from the children at Public School #1 and Albio Sires Elementary School in nearby West New York will be displayed, depicting what their community bookstore means to them.

The 19,111-square-foot store features modern design aesthetics, including oak bookshelves and wood grain tile floors throughout. Lower profile bookshelves will provide customers with a panoramic view of the store, contributing to an open and airy feel.

Two large “book theaters” located at each entrance of the store invite customers to find books in a new 360-degree experience. Illuminated bookcases are incorporated into the store, including the Fiction section, to further enhance discovery.

The Children’s section – with a dedicated LEGO® activity table and bright pops of brick red and yellow – creates a special environment for Barnes & Noble’s youngest customers. A whimsical “jungle gym” display feature, which is unique to this prototype and is built specially for toys and popular children’s characters, adds a sense of fun to the Children’s section.

From community seating around a table to individual comfortable chairs, customers will have a variety of seating options throughout the store, allowing them to curl up alone with a good book or gather with a small group of friends.

The Café at Barnes & Noble Hackensack features a wide selection of Starbucks® coffees and teas, in addition to fresh-baked goods, savory sandwiches, flat breads, quiches and a soup of the day. Healthy grab-and-go snacks are also available. There are a variety of seating options for diners to choose from, including informal spots to settle in with a cup of coffee and a good book.

Customers can choose to sit at a community worktable featuring easily accessible USB/AC outlets.


The booksellers at Barnes & Noble Hackensack will be equipped with tablets to help them assist customers anywhere in the store. This new technology will allow booksellers to help customers with product selection and easily locate books on the store floor. Self-serve kiosks will enable customers to research, discover and locate books throughout the store.

Barnes & Noble Hackensack is dedicated to supporting the community and hosting events of interest to customers, from bookfairs for local schools to booksignings and Storytimes. A 700-square-foot flexible event space will be ideal for author events and booksignings. Contact Barnes & Noble Hackensack at 201-270-1280 or visit the Barnes & Noble Store Locator for more details on events and activities.

Customers are encouraged to follow Barnes & Noble Hackensack on social media, including Facebook, Twitter and Instagram, by searching the handle @BNHackensack.

Upcoming Events at the Hackensack Location Include:

An “Explore the Magic” Harry Potter event this Saturday, November 17 at 2 PM.
On Friday, December 7 at 7 PM all stores will be hosting an additional holiday Storytime for The Polar Express. During this Storytime, customers are encouraged to wear their favorite cozy pajamas and listen to the reading of The Polar Express, which will be followed by activities. Attendees will receive a free hot chocolate and cookie from the Café.
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